Potential buyers and sellers often search Google to find an agent or look for listings. Google provides results based on SEO, and websites with better performance and optimization will have a chance to be on the first page. Stand out from a crowded field of real estate website and portals Compete with real estate SEO. Keep users on their websites and improve lead generation Empower their marketing campaigns with quality SEO. SEO can be achieved through technical optimization of a website’s content and data. All of this and more can be done through on-page and off-page search engine optimization. Google operates specialized search engines that focus on local content, and there is a huge opportunity to get traffic from local searchers. Google and the other search engines want to provide users with the most relevant and useful information, especially in the case of real estate SEO, which means returning local results. Be local and be useful by creating content around your city’s landmarks, attractions, points of pride, sports teams, restaurants and shopping, and Schools and neighborhoods. The local area is well enough to sell homes to your potential clients. Blog content is simply a way to communicate this information on your website so that search engine users can find it. Google now uses mobile-first indexing. This means that when Google crawls your website, it’s looking at the mobile version of the site instead of the desktop version when determining wherein the search results should be placed. To make your site mobile friendly, you should ensure that the site is mobile friendly. When creating unique content, such as blog posts or neighborhood pages, it’s good practice to link to other blog posts or sales pages on your website within the copy to help search engines attribute value and topical relevance to these pages. Having an up-to-date Google My Business listing is one of the most important parts of local SEO. Google pulls information from these listings when showing results for local searches and enhances the better real estate SEO.