SEO is an essential part of eCommerce. The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the right keywords is essential to your SEO efforts. Optimizing your site architecture by simplifying its structure is a fundamental part of any successful SEO strategy, for both usability and crawlability purposes. The organic growth of any eCommerce website depends on the transactional keywords over informational keywords. The main priority is ranking for keywords that lead people to purchase, and transactional keywords typically lead to high conversion rates. For eCommerce sites, this means making the navigation of your site user friendly and search engine friendly. By doing this, you will improve the user experience and help to reduce bounce rates, which results in frustrating navigation on websites. Identify where to map keywords by providing a keyword comparison of up competitors. Besides the product description and your chosen keywords, you can describe in detail any features the product has, awards won, comparisons to other products, and FAQ sections. The technical SEO audit is a very much important element, it helps to analyze the webpage speed, audit, and mobile-friendly. The title tag informs the people and the search engine what the page is about and gives a considerable huge impact on a page’s CTR. Page speed has been identified as a ranking signal by Google, and a common reason for slow loading pages for eCommerce sites is large image sizes for product pages.
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